Google Cloud is obtaining some achievement when it comes to landing advert tech companies as new consumers, but the corporations that opt for Google to manage their computing infrastructure are producing a tricky cut price.
Google not long ago struck offers with 33Throughout, a publisher monetization company, and a crypto-advertising startup, Authorization.io, to help power their businesses. In this way they are relying on the No. 1 net ad corporation, even though also competing in regions that overlap. This dynamic raises interesting issues about what advert tech providers want to consider when they pick out a cloud provider.