5 Information Advertising and marketing Strategies for August 2021

In August 2021, ecommerce and omnichannel stores have several subjects to choose from for information advertising, like again-to-college procuring guides, enlightening ebooks, MTV’s 40th birthday, presidential jokes, and items with an global flavor.

Content sector is the approach of creating material, publishing it, and advertising it to catch the attention of, have interaction, and keep an audience of prospects. Material marketing can assist with look for motor optimization and pay-for every-simply click ads.

Often, nevertheless, it can be demanding to know what topics to deal with. What follows are 5 information advertising and marketing tips you can use for your business in August 2021.

1. Back-to-school Searching Guides

In June 2021, the National Retail Federation surveyed again-to-faculty and off-to-higher education shoppers about the forthcoming tutorial yr. Far more than two-thirds (64%) thought that college would be primarily in-human being this slide. What is extra, about 26% of surveyed shoppers had currently begun to seem on the net as they strategy buys.

An NRF survey located that most back again-to-college customers expect in-individual courses this slide.

These outcomes may perhaps show a sturdy back again-to-college retail time.

Although your on-line shop will practically unquestionably want to deploy adverts and electronic mail, never leave out content material. For August 2021, develop back again-to-college shopping guides for each individual age team — elementary school by way of school, as nicely as moms and dads.

The guides ought to be specific to the market your on the web retailer serves. For example, a shop that sells home cleaning provides could publish the “Definitive Tutorial to Back again-to-faculty Stains and How to Eliminate Them.”

This tutorial would characteristic cleaning provides and, potentially, cleaning offer bundles or kits aimed at common again-to-faculty stains. A person part of the information could address how to take away grass stains from a soccer or football uniform. A different posting may emphasis on taking away mud from carpets.

2. The 10-periods E-book

Let August 2021 be the month you do one thing remarkable with your content marketing and advertising. Produce an e-book related to the solutions your business enterprise sells that are 10-periods far better than just about anything else readily available.

And then use that ebook to produce web site traffic, leads, and sales. This strategy is attempted and true. Think about BigCommerce, for case in point. The company creates exceptional ebooks and guides. It makes use of these for lead capture, but a B2C vendor could conveniently use the concept to establish an e-mail record.

Screenshot of a BigCommerce's guide page.

B2B SaaS companies this kind of as BigCommerce have been working with ebooks to motivate site visitors, capture potential customers, and make profits for yrs.

Future, BigCommerce creates loads of blog posts close to the subject matter of the guide. The posts normally attract information from the book.

Screenshot of BigCommerce's DTC opportunity web page

The e book you generate can also be repurposed into quite a few articles, this sort of as this immediate-to-consumer example from BigCommerce.

Acquire this concept and apply it to your solutions. For example, an online retailer selling household plants could create a 30-web page e-book titled “The Ultimate Information to Developing Crops in an Apartment.”

3. August 1: MTV Turns 40

New music Television — MTV — was revolutionary when it launched on August 1, 1981. Any person old ample to don’t forget early MTV almost certainly remembers watching hrs of songs films performed back-to-again with minimal interruption. The channel altered how a generation relevant to music. This describes the 1st movie performed on MTV: The Buggles’ “Video Killed The Radio Star.”

https://www.youtube.com/check out?v=W8r-tXRLazs

For your company’s August 2021 written content advertising and marketing, use MTV’s 40th as a springboard to concentrate on 1980’s nostalgia as it may well relate to your store’s merchandise. You could do this in a couple of approaches.

If your small business is new music-relevant, take care of the anniversary as record or examine how MTV impacted the business. If your goods are not songs-precise, use MTV as a landmark and examine its launch to your organization or the recognition of your goods.

Listed here is an case in point. Say that you have a immediate-to-buyer manufacturer offering beard oils and beard grooming provides. You could publish an posting with a headline of “Did MTV Give Rise to the Modern day Beardsman?”

Screenshot from MTV of a performer with a beard

In the case in point, a retail outlet offering beard grooming merchandise could build a humorous short article about how MTV could have inspired beard advancement.

This report could analyze the initially 100 new music films played on MTV in 1981, counting the range of gentlemen shown in the video clips and calculating the percentage with facial hair. This share, which is close to zero, would be in comparison to the share now showing up on MTV. The short article could be funny.

If there is a way to link MTV’s 40th anniversary to beard grooming solutions, there is possible also a way to join your merchandise to the milestone, much too.

4. August 11: Presidential Joke Day

If your company’s brand name is everyday, consider making content material for Presidential Joke Working day on August 11, 2021.

Photo of Joe Biden and Barack Obama laughing.

President Ronald Reagan commenced presidential joke working day, but any president can get in on the laughs. Proven below are presidents Joe Biden and Barack Obama.

As an case in point, you may well deliver a video clip. Ask 10 of your company’s staff members to inform a preferred presidential joke and launch the combined online video on social media or advertise it with electronic mail.

If you require some inspiration, read through Andy Simmons’s write-up from Reader’s Digest, “17 Sick Presidential Burns to Steal on ‘National Presidential Joke Working day,’” or Julia Davis’ Psychological Floss post, “9 Presidential Jokes for Presidential Joke Working day.”

You will obtain jokes about presidents and from presidents. Right here is a a single-liner from President Eisenhower: “An atheist is a man who watches a Notre Dame-Southern Methodist soccer match and doesn’t treatment who wins.”

Finally, as you contemplate Nationwide Joke Working day, get a second to recall its origin. Throughout a microphone check ahead of providing a speech on August 11, 1984, President Ronald Reagan mentioned, “My fellow Us citizens. I’m happy to inform you now that I’ve signed laws that will outlaw Russia without end. We start out bombing in five minutes.”

The “joke” was not broadcast reside, but a recording was later leaked.

5. Global Articles

Ecommerce has made retail intercontinental. And information appreciates handful of borders, way too. So a website submit hosted on an ecommerce web-site in China, Germany, or the United States can arrive at buyers throughout the world.

In August 2021, aim at least some of your company’s information at an intercontinental audience. This doesn’t always necessarily mean that you need to have to make considerable modifications relatively, assume of ways to contain readers or viewers from outside of your area.

For case in point, look at men’s apparel retailer Mr. Porter. A latest article, “The Best-Dressed Adult males Of June 2021,” highlighted males photographed at activities around the world.

Image from Mr. Porter showing well-dressed men worldwide

Mr. Porter’s post has an international experience.