
The energy of content material internet marketing is undeniable. Nowadays marketers are discovering new means of building content material that goes beyond just making the 30 second TVCs and provide an included expertise – be it via enjoyment or schooling – for their buyers.

A report by current market investigate firm Advertiser Perceptions discovered that much more than 50 % of advertisers working with paid branded content say undertaking so is a lot more essential than it was a year ago. Additional than a 3rd of respondents (32%) improved expending on branded written content. The research located that the major three explanations for applying branded material are maximize products thought, drive gross sales and reach new target shoppers.

In the meantime, on the B2B entrance, Forrester observed that companies risk getting rid of 19% of their annual earnings when Millennials (ages 18 to 35) find their marketing written content useless. With helpful details disseminated through articles advertising, brand names can raise their believability in the head of consumers and likely consumers.

In light of the increasing relevance of information promoting, we turned to our 2021 Company of the Yr Hong Kong final results to discover out who our judges imagined were the 5 best social media companies in Hong Kong. We’ve detailed our top rated 5 winners alphabetically. Our record of companies beneath gained in excess of our independent panel of higher-calibre, consumer-aspect entrepreneurs not only by exhibiting the work they have carried out for clientele, but also by their desire to nurture talent and produce proprietary goods for execution of environment course strategies.

3T6B

3T6B is an abbreviation of Sān Tóu Liù Bì (三頭六臂) (three heads and 6 arms), a Buddhist term that implies the transcendental spirit of demanding one’s private limits. A relatively new-child-on-the-block, 3T6B was founded in 2019 as a technological innovative company specialising in manufacturer encounter, articles promoting and digital alternative.

The agency thinks in a deep comprehending of present and emerging systems, merging innovation in style and technology to craft in-household sturdy strategic principles and creative stories. With digital activities and skilled facts evaluation, the company touts its capacity to offer you a strong immersive electronic presence to manufacturers.

Noticing that advertisers ended up shifting their advertising and marketing spending budget to aim on electronic, 3T6B launched its micro-advertising and marketing solutions by picking out model-harmless micro-influencers for social media promoting. Bolstering its material advertising and marketing company, It has also designed a electronic content hub 《電笠 DL》bridging information creators from community, mainland China and Taiwan, and fashioned content material partnerships with HKIFF and Eslite Bookstore. Its clients include things like Nike, Foot Locker, on line brokerage system Futu, Hong Kong Tourism Board. It also labored with DBS for its Hong Kong instalment of the “Portraits of Purpose” marketing campaign, growing it with a content method.

Initially introduced with three workers, the agency retains its strategies fresh new by onboarding creatives in unique fields from both equally regular and new media, with a employing amount of 2 supplemental headcounts for every year. Permanent workers will be shifted to a new job consistently to study diverse features of the do the job and check out new opportunities from distinct positions.

ANON

Launched in 2013 by ex-journalists, previous Ogilvy & Mather ECDs Simon Handford and Sandy Chan, ANON focuses on promotion, branding, digital advertising, and social media advertising and marketing. ANON phone calls alone a “story-led model agency”, giving integrated branding, brand name functions, manufacturing, social, content curation, and design and style, to name a few.

The agency’s critical clientele include Swire Houses, Nike Hong Kong, Orbis Hong Kong and the Hong Kong Tourism Board. In 2020, it expanded its portfolio of purchasers by profitable projects for makes these types of as Shangri-la, Cartier and Friso, to identify a couple of. It also touted a gain ratio of 100%, in spite of the turbulent yr.

ANON constantly keeps the growth and growth of its restricted staff of all over 15 in look at by prioritising interaction. Staff members are supplied quarterly appraisals in addition to fixed yearly income assessments. The agency also prides alone in having no stringent levels or teams, fostering a sturdy spouse and children spirit. This translates to its collaborative method when operating with clients, preferring to go for job-primarily based relationships that give both events the freedom to proceed doing the job together.

Fimmick

Full-services digital marketing agency Fimmick has been about for above 12 many years and is headquartered in Hong Kong. The company supplies customised integrated digital internet marketing, social media marketing and advertising, programmatic and automated online promotion, resourceful advertising and marketing strategies, content promoting, online video creation, mobile very first marketing and advertising, consumer romantic relationship administration, and influencer marketing alternatives.

The agency has labored with noteworthy models this sort of as AIA, Nestle, Shiseido, ASUS, Samsung, Panasonic, Coca-Cola, 3M, DBS, Bossini, and lots of others.

At the moment, its team has more than 120 skills in Hong Kong with a bulk of them becoming Millennials and Gen Z. It also expanded its account servicing, articles creative digital partnership and growth and CRM departments.

Mentors and occupation rotation techniques are also designed to make sure that its skills are nurtured. Finding out programmes and allowances are also furnished by the agency to hold them abreast of market developments. Fimmick typically organises webinars, Weekly Discovering Wednesdays and Electronic Fridays for its workers to master through instructing as nicely. Final yr, it also enabled adaptable doing work hrs and distant performing for its staff members.

Hardchi Resourceful

Hardchi Creatives is a boutique company specialising in inventive and branding method, with a crucial consumer portfolio that contains Sun Hong Kai Attributes as very well as TamJai Jeh Jeh and its mom company, Tamjai Worldwide. The company delivers integrated companies that include things like essential visible creating, electronic strategising as effectively as production, using a 360 branding and advertising system for TamJai’s big manufacturer strategies in 2020.

Winning the pitches for the sales promotions of crucial malls under Sun Hong Kai Houses saw Hardchi dealing with more than 38 campaigns for procuring malls last yr. Hardchi developed much more than 1000 place of sales supplies (POSM) for several malls, together with OOH, billboards, advertisement banners, digital pillars and lots of other folks.

The agency can take satisfaction in its tiny but agile group led by sector specialists. Its tiny staff composition lets its staff members to be remarkably involved and attain intensive exposure, even supplying teaching to its staff to cross-pollinate by discovering the skill sets of the other groups.

KREW

Set up in 2017, KREW just lately designed a new information news hub Lifenews HK! with a major facts interactive motor portal. The information hub aims to assistance acquire content and start impactful stay broadcasts for shoppers with the enable of a experienced movie production workforce. In addition to its electronic, material and media and analytics expert services, KREW also handles ATL / BTL and event administration.

Powered by its progressed analytic resource, KREWatch 2., the agency has upgraded its choices in 2020 with attributes this kind of as viewers focusing on mapping as effectively as search phrase and hashtags data recommendation. The crew superior its proprietary analytic device to cope with the mounting on-line penetration and its huge info assist gave customers the assurance to pursue online marketing initiatives.

Some of KREW’s clients contain AIA, Sunshine Hong Kai, Towngas, ChinaChem, UPD HK and Wheelock. In excess of the previous yr, the company has doubled its headcount to 35 comprehensive-time talents and turned the downtime faced by businesses in 2020 into an possibility for development. In addition to new hires, the agency also designed a new fiscal information crew. To guarantee its groups are skilled holistically, KREW conducts intensive cross-industrial schooling sessions all calendar year-round. The staff also has ambitions to increase its digital and social solutions to China and Macau in the close to long run.

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