The Brand
Our mission is to be the cashmere brand of tomorrow – the leader in rebalancing the cashmere industry’s relationship with the ultimate source of its valued fibre – Mongolia and its nomadic herders – and to thereby ensure the viability of the cashmere industry for tomorrow and beyond. We do this by creating design-led garments that have a commitment to a positive impact at their very core.
Founded in London in 2002 by Oyuna Tserendorj, the daughter of a Mongolian herder, OYUNA (the brand) has a fast-growing DTC business supported by a global network of retailer partners including Harrods, Le Bon Marche, and Lane Crawford. We are now rapidly accelerating our focus on DTC as direct contact with consumers is pivotal to achieving our mission.
As our Digital Marketing & Content Manager, you will play a lead role in working directly with the brand’s founders and business development manager to take our DTC offering to the next level. We are looking for an individual who shares our sustainability values and our motivation to have a disruptive positive impact – an individual who thrives in working in a dynamic, fast-paced entrepreneurial environment.
As our Digital Marketing & Content Manager, you will craft strategies to link OYUNA’s brand narrative with our consumers in order to meet the company’s business objectives and, ultimately, support our mission.
Key Accountabilities
- Day to day management of digital performance and creative assets
- Develop and own a content calendar driving integration across paid media
- Build & manage effective, targeted, paid advertising campaigns across social channels
- Social media management in support of the digital marketing funnel – define strategies per social media channel, manage posts, coordinate engagement, respond to DM’s, manage influencer campaigns
- High quality copywriting for website and publisher assets
- Perform ongoing keyword discovery, expansion and optimisation of dynamic search, re-marketing and core campaigns
- Manage product descriptions for SEO optimisation
- Drive acquisition and retention growth according to budgets and return on investment targets
- Define KPIs to maximise revenue and business growth through paid search including CPC, CVR and CTR
- Prepare regular in-depth reporting that leads to clear actionable insights for growth
- Maintain media profiles across all platforms
- Plan and deliver all assets created in-house across the website, email, social and paid media
- Support PR activities, events and collaborations in order to maximise brand awareness
- Asset development and management, including photoshoot production, image correction
- Manage and grow a small team
The Successful Candidate
- Ideally, 3+ years experience within eCommerce or digital publishing space
- Self-starter to work independently across Digital Content/CRM
- Content delivery expert who can effectively manage the content lifecycle
- Deep knowledge of content product for digital specific channels
- Proven track record of delivering digital assets across BAU requirements that meet the objective and drive value for the website
- Experience in managing multiple work-streams in an entrepreneurially-driven team
- Extensive experience in managing weekly status reports
- Excellent English written communication skills
- Experience delivering content across: CMS, web, social and editorial
What You Can Expect from Us
- A full-time working opportunity based in London
- A chance to join a team that is passionate about its mission of cashmere sustainability through innovative designs, a strong voice, and a connection to its customers
- A company culture centred on inspiring and empowering its employees
- A package commensurate with experience
