Director, Electronic Information & Email Marketing

Workforce UP WITH INSP!

INSP is just one of today’s most well-liked cable tv networks. At a time when most networks are getting rid of audiences, INSP has continued to set information. Our exclusive programming method has designed us just one of the fastest-increasing basic cable networks—yes, even in this era of cord-reducing. We’re presently accessible to about 67 million U.S. homes, 24 several hours a working day, by far more than 2,800 cable methods, TELCOs, and electronic broadcast companies like the DISH Community and DIRECTV.  INSP is consistently ranked in the best 15 or far better in CableFax Daily’s Primetime Rankings (released weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more. 

And, by way of our Imagicomm subsidiary, INSP written content is dispersed on an growing array of OTT platforms, including Netflix, Amazon Prime, and in retails destinations like Walmart and far more.

Our talented INSP workforce is what would make all this success probable!

The Director of Electronic Content should be proficient in equally the working day-to-day approach & execution for curating and managing a thriving web page as properly as main the cost on partaking- e mail content approach. This function will travel both of these vital areas, using direction and prioritization from the VP, Digital Written content & Social Media.

Scope

This function oversees all of INSP’s touchpoints on the next screen to assist elevate the model and generate-tune in to the community. The Director of Digital Content & Electronic mail Advertising will be dependable for INSP’s website and electronic content material initiatives.  Driving improvement of wise methods to gas raises in all critical metrics this sort of as: Exceptional End users, Web site Sights, Every day Active End users, Time Spent on the website and executing participating content techniques to deliver on those KPIs.  In this function, you also will collaborate throughout the company on web page upgrades and digital builds, formulate a material marketing and advertising system, oversee the digital articles and e-mail editorial calendars, and analyze marketing campaign performance about all digital metrics. 

Crucial capabilities contain controlling interior and external writers, content material auditing, Search engine optimization, blogger outreach and coordination, solution and programming of the web site, and sweepstakes management. This position will choose on added strategic design and style and consumer practical experience obligations and will lead teams equally internally and externally on the internet site re-design of a reimagined INSP.com.

This position also steers our e-mail publication method.  Responsibilities contain scheduling and cadence, inventive structure templates, content growth and tests, database advancement, segmentation and lifecycle journey, and subscriber management. This role will also require developing SMS marketing and advertising approach as an additional touch position to connect with our engaged audience.

This purpose will immediately manage at minimum 3 personnel as well as acquiring tangential management over possibly more workers, in addition to handling external contractors, organizations, writers, and developers.

Most important Responsibilities & Duties

• Guide strategic design and style and person-encounter eyesight for the redesign of INSP.com
• Regulate numerous venture timelines and executions at the same time for optimum effectiveness
• Generate and regulate digital articles & e mail advertising and marketing campaigns from conception to ​completion and final results critique
• Perform on continuing to scale our Website positioning attempts in the form of information to generate Page Views and optimizing the present written content throughout our site
• Conceptualize digital-first information initiatives which could involve articles enhancement and franchises (each written, audio, and video clip formats) across our internet site and e-mail endeavours.
• Negotiate and adhere to solution/deliverables timelines concerning web progress crew, resourceful staff, and interior stakeholders
• Keep budgets, produce, and update project & month-to-month experiences
• Guarantee analytic monitoring is defined and set up, doing the job collaboratively with Digital Analytics Manager
• Ability to examine buyer analysis, current market circumstances and competitor info
• Remain abreast of present-day digital marketing & material very best procedures, earning strategies to include any applicable finest methods into initiatives
• Update sites continually by way of information administration process
• Deliver powerful interaction with all departments on project standing
• Establish training resources and deliver training on department workflow procedures
• Correctly encourage, train, and lead direct report(s) as properly as outside the house suppliers/contractors